The Newsroom - Why, oh why, are media executives always trying to fix things that aren't broken? Lifetime, the cable television network, has been providing reliably middle-brow, often kitschy, occasionally drinking-game-worthy female-slanted programming for nearly two decades now. So when the channel began angling for a more cutting-edge cultural identity — most notably, stealing Project Runway from Bravo, a saga that resulted in a long court battle before the fashion-world reality staple was allowed back on the air — longtime fans began to slip away. Without new viewers to replace them, ratings tumbled.
